ع
A YouGov study released on July 13 detailed how 57 percent of Restore Britain supporters cite the party as the only one honest about the issues facing the country, while 48 percent point to its trustworthiness on immigration management. Another 37 percent identify Rupert Lowe’s leadership as a major appeal, with 23 percent highlighting the party’s offer of a fresh perspective at a time of needed change and the same share noting its backing for traditional social values. The research also found that 28 percent of these voters believe Restore Britain is the only party that stands up for people like them or aligns closest with their values. A separate January 2026 YouGov survey had already established immigration as the government’s top priority in the eyes of 23 percent of Britons overall.
Exceptional enthusiasm marks the party’s base according to the July study, as 61 percent of Restore Britain supporters expressed no reservations whatsoever about their choice. This figure exceeds the 43 percent recorded for those intending to vote Reform UK and the 21 to 28 percent among backers of the Conservatives, Labour, the Liberal Democrats or the Greens. Just 11 percent of Restore Britain voters selected the view that while they do not love the party, all others are worse, compared with 19 to 32 percent across the five main parties. Among the minority voicing concerns, 18 percent worried the party was unlikely to win in their constituency and 11 percent pointed to a lack of experience and readiness for government.
Views of the leadership further explain the appeal, the YouGov assessment found, with 88 percent of Restore Britain supporters holding a very favourable opinion of Rupert Lowe and a further 9 percent seeing him somewhat favourably. In contrast, only 30 percent viewed Nigel Farage positively, while 67 percent held an unfavourable opinion, producing a net score of minus 37 among this group. The study noted that 37 percent held a favourable view of Conservative leader Kemi Badenoch, though 55 percent saw her unfavourably. Just 36 percent of Restore Britain voters said they would consider supporting Reform UK in a future election, with 23 percent open to the Conservatives.
Immigration emerged as the dominant priority for 90 percent of Restore Britain supporters in the study, a share slightly above the 86 percent among current Reform UK voters and far higher than the 37 to 38 percent who named the cost of living. The YouGov data showed Restore backers placing greater emphasis on crime at 33 percent versus 25 percent for Reform UK supporters, alongside higher concern for political reform at 12 percent against 4 percent and poverty at 8 percent compared with 2 percent. Lower priority appeared on defence at 22 percent versus 34 percent, welfare benefits at 16 percent against 23 percent and the NHS at 10 percent versus 20 percent.
Restore Britain was founded in February 2026 after Rupert Lowe, the Member of Parliament for Great Yarmouth, left Reform UK following disputes with Nigel Farage, according to the study background. The party has positioned itself to the right of Reform UK and attracted a base primarily consisting of 10 percent of those who voted for Reform in the 2024 general election. YouGov voting intention trackers have shown it polling consistently between 3 and 4 percent in recent months, while other polling organisations recorded support reaching 9 percent in April. Reports from June indicated the party had gathered more than 96,000 members since launch.
The findings form part of a broader YouGov Voter Study 2026 that examined motivations across party lines. Restore Britain supporters displayed higher enthusiasm and fewer reservations than voters for established parties, the research concluded. The study drew on responses that underscored trust and exclusivity as recurring themes in explanations for backing the new entrant to the political scene.
