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President Donald Trump’s call to replace the term artificial intelligence with super intelligence in official US documents has driven a sharp increase in demand for Slovenia’s .si web domains, according to data from the country’s national registry. Register.si recorded 44,000 new .si addresses in September compared with fewer than 2,000 the previous month, a rise of more than 2,100 percent. The registry’s spokesperson Klara Herman described the late September activity as unprecedented when compared with trends over the prior 12 months, with one day alone on September 30 seeing 11,000 registrations. A Netcraft analysis found that .si registrations even briefly outpaced those for .ai domains, long popular in the artificial intelligence sector, in the 25 hours following the speech.
Register.si figures show the total number of active .si domains has now surpassed 220,000 for the first time. Herman noted in statements carried by multiple outlets that systems have handled the volume without disruption despite the sudden load on infrastructure managed by the Academic and Research Network of Slovenia. Euronews reported that daily registrations averaged 3,700 since the announcement against a monthly baseline of around 3,500 in August. The surge began building after Trump first floated the idea on social media in mid-September before formalising it at the United Nations General Assembly.
Trump told the assembly that the word artificial makes intelligence sound fake. “It’s not fake, it’s actually amazing,” he said in remarks quoted across international coverage. “But we have to be careful welcome to the new world of super intelligence.” The president, whose wife Melania was born in Slovenia, had earlier polled followers on alternatives including superior intelligence before settling on the SI abbreviation that matches the Slovenian domain suffix. Foreign Policy noted the impact was immediate with more than 6,000 registrations in the first two days after the speech alone.
Much of the activity appears linked to cybersquatting and speculative investment, a Netcraft blog reported. More than half of .si domains bought through one major registrar in the run-up to the speech were quickly listed for resale on aftermarket platforms. Examples included donaldjtrump.si, superintell.si and boeing.si according to the security research firm’s review of registration patterns. DomainKits data tracked 2,596 possibly related new domains containing super intelligence terms or using the .si extension in the days surrounding the announcement, with the bulk occurring on and immediately after September 22.
Slovenian outlets including Dnevnik and Siol highlighted the potential financial implications by drawing parallels to Anguilla’s .ai registry, which one report projected could generate 45 million euros this year from artificial intelligence-related interest. Register.si has advised trademark holders, companies and individuals to secure their .si names promptly to avoid missing out. The registry emphasised in its own statements that it does not expect to reap millions directly from the trend, as registrations are handled through 91 authorised partners with typical annual fees starting around 12 euros.
The development arrives as .si domains gain attention beyond Slovenia’s 2.1 million residents, with international technology firms among those registering addresses. One AI research company, Recursive, secured recursive.si which redirects to its main site, according to local reporting. While adoption of the super intelligence terminology remains uncertain with some outlets noting past Trump renamings faced political pushback, the domain rush has already lifted total registrations by more than 8 percent in a matter of days. Register.si continues to monitor the situation and has reassured users that services remain fully operational amid the heightened interest.
