Strive acquired an additional 73 bitcoin for approximately $4.7 million at an average cost of roughly $63,646 per bitcoin this week, chairman and CEO Matt Cole announced on the social media platform X. The purchase adds to the firm’s bitcoin reserves as it advances plans for a merger with Semler Scientific. Cole’s update highlighted the average acquisition price without providing further transaction specifics.
Matt Cole shared the update via a post on his X account @ColeMacro. “Strive acquired an additional 73 $BTC for ~$4.7 million at an average cost of ~$63,646 per bitcoin,” the post read. The announcement received 765 likes and 31 replies according to platform metrics visible with the post.
The planned merger between Strive and Semler Scientific is intended to create a bitcoin treasury company with 10,000 bitcoin on its balance sheet, a Yahoo Finance report from October 2025 said. Strive trades under the ticker ASST while Semler Scientific uses SMLR. The report described the combination as a notable move in corporate crypto treasury strategies.
Cole has discussed bitcoin’s role in corporate balance sheets during multiple public appearances. In a conversation at BTC Prague he addressed the future of capital markets along with bitcoin-backed securities. He also spoke with Yahoo Finance about distinctions between direct bitcoin investments and those in crypto treasury companies.
Corporate adoption of bitcoin has expanded in recent years. Semler Scientific began allocating reserves to the cryptocurrency in 2024 and has added to its position since then according to industry coverage. The approach taken by such firms often treats bitcoin as a treasury asset comparable to gold in some corporate strategies.
Bitcoin prices have shown volatility across 2025 and into 2026 with the asset moving through periods of stabilization. The average purchase price disclosed for this batch by Strive aligns with levels observed during certain market phases. Cole’s post did not include an updated figure for the company’s overall bitcoin holdings following the acquisition.
